Season’s Pleadings: Selling Season 63
by Doug Hughes, Marketing Director As Marketing Director for South Bay Musical Theatre, my job is to sell you on our upcoming season. That usually means hyping the shows, teasing the titles, and dazzling you with reasons to subscribe. Easy, right? Well—this year, there’s a twist. I can only talk about two of the three shows. The third one? It’s fabulous. It’s Tony-winning. It’s a total crowd-pleaser. And it’s top secret until mid-September (when the rights house lets us talk about it). So, what’s a marketer to do? I decided to flip the script. Instead of pitching shows, I’m pitching [...]