Patron Survey Insights
by Michael Paul Hirsch, Executive Director Over the past year, hundreds of SBMT patrons shared what they value most, and their responses are directly shaping our upcoming seasons and audience experience. I thought I would share a few interesting insights. Our core audience continues to be local, long-time supporters, while our fastest-growing segment is a younger, more diverse community. This is why we are expanding outreach to schools, senior communities, and local service organizations, to ensure SBMT remains welcoming, relevant, and reflective of the South Bay. The vast majority of you come to see all of the main stage productions [...]









