Opinion

If You Liked These SBMT Favorites, You’ll Love What’s Coming Next

By |2025-10-07T13:51:59-07:00October 7th, 2025|2025-2026 Season, Blog-erviews!, Opinion|

By Doug Hughes, SBMT Director of Marketing South Bay Musical Theatre’s 2025–2026 season of Noteworthy Entertainment brings you a whole new spin on stories you know and love. Whether it’s through a new adaptation, a rare revival, or a creative concert experience, each show invites you to see something beloved in a new light. To give you a better sense of what’s in store, I’ve matched each upcoming production with SBMT favorites from past seasons going back a decade and a half — because if you liked those, we think you’ll really love these. Mainstage Musicals (11 performances each) If [...]

Protect Yourself from Ticket Scams

By |2025-10-01T14:51:25-07:00October 1st, 2025|Announcements, Blog-erviews!, Opinion|

Buy Smart, Buy Direct by Michael Hirsch, Executive Director At South Bay Musical Theatre, we want every part of your theatre-going experience to be joyful from the moment you buy your tickets until the final curtain call. Unfortunately, some third-party ticket resellers try to insert themselves into the process, showing up very high in search results and charging far more than the actual ticket price. With The Sound of Music almost completely sold out, these scarce tickets make good targets for scammers. These unauthorized sellers can cause a number of problems: Inflated Prices: Tickets listed on third-party sites may cost [...]

Fresh Faces, Fleeting Seating

By |2025-09-22T13:40:27-07:00September 22nd, 2025|2025-2026 Season, Blog-erviews!, Opinion|

By Doug Hughes, Director of Marketing One of the joys of community theatre is discovering new talent, and South Bay Musical Theatre’s current production of The Sound of Music demonstrates that in abundance. Of the 40 cast members bringing this beloved story to life, an impressive 30 are making their SBMT debut. That includes our Captain von Trapp, played by Brad Satterwhite, who has graced stages all over the Bay Area and recently wrapped up a powerful run in A Few Good Men at Woodminster. All 13 of the young actors who play the von Trapp children (across two alternating [...]

Children and Art

By |2025-09-05T11:12:47-07:00September 5th, 2025|Blog-erviews!, Opinion|

The arts just make better humans. by Michael Paul Hirsch, Executive Director "Children and art… children and art…” Several recent events in my personal life have inspired me to do something that I‘ve been putting off for over 10 years: updating my will. Big changes like sending my children away to college, becoming empty-nesters (or “free-birds” as my wife likes to call it), purchasing an electric vehicle, and making a major career change, are just a few things that have happened since last I updated my will. Life goes by so fast that as a meditative and deliberate person, I [...]

The Sound of Music: A Beloved Classic with Fresh Resonance

By |2025-08-28T10:24:54-07:00August 28th, 2025|2025-2026 Season, Blog-erviews!, Opinion|

Lauren D'Ambrosio as Maria and Brad Satterwhite as Captain von Trapp in “The Sound of Music,” which plays Sept. 27 to Oct. 18, 2025 at the Saratoga Civic Theater by Walter M. Mayes, Artistic Director and Director of The Sound of Music Few musicals hold as cherished a place in the American imagination as The Sound of Music. Since its Broadway debut in 1959 at the height of the Golden Age of the American musical, it has delighted millions with Rodgers and Hammerstein’s unforgettable score and the inspiring story of the von Trapp family singers. Many know the [...]

Running a Theatre Company

By |2025-08-21T17:00:15-07:00August 21st, 2025|Blog-erviews!, Opinion|

by Michael Paul Hirsch, Executive Director Since stepping in to SBMT's Executive Director position in July, I have been delving into documents and spreadsheets, agreements and archives to compile, organize, and analyze over 60 years of SBMT producing theatre here in the South Bay. My goal was to become as much of an expert on SBMT as I could and to form a point of view of what it means to run a theatre company in 2025 and into the future.  Over the last few weeks, I created a benchmarking framework so that I can stay on the pulse of [...]

SBMT’s AI Policy: Protecting People, Creativity, and Integrity

By |2025-08-14T19:16:00-07:00August 14th, 2025|Blog-erviews!, Opinion|

by Michael Paul Hirsch, Executive Director and Walter M. Mayes, Artistic Director At South Bay Musical Theatre, every costume stitch, scenic brushstroke, musical note, and marketing image tells a human story. These are crafted by artists, technicians, and volunteers who pour their time and talent into creating something authentic and memorable. Our goal is to ensure that theatre remains a hands-on, inclusive, local, and ethically grounded cultural institution where every contribution is personal, intentional, and human-made. That’s why we’ve adopted a clear new AI policy on use of artificial intelligence (AI) in our creative process about ensuring that our work [...]

Season’s Pleadings: Selling Season 63

By |2025-08-02T13:26:04-07:00July 31st, 2025|2025-2026 Season, Blog-erviews!, Opinion|

by Doug Hughes, Marketing Director As Marketing Director for South Bay Musical Theatre, my job is to sell you on our upcoming season. That usually means hyping the shows, teasing the titles, and dazzling you with reasons to subscribe. Easy, right? Well—this year, there’s a twist. I can only talk about two of the three shows. The third one? It’s fabulous. It’s Tony-winning. It’s a total crowd-pleaser. And it’s top secret until mid-September (when the rights house lets us talk about it). So, what’s a marketer to do? I decided to flip the script. Instead of pitching shows, I’m pitching [...]

What It Takes To Plan a Season

By |2025-07-24T11:09:16-07:00July 24th, 2025|2025-2026 Season, Behind The Scenes, Blog-erviews!, Opinion|

by Walter M. Mayes, Artistic Director What if I told you that the next season’s story begins before the curtain rises on this one? While audiences are anticipating the Abbey bells, singing nuns, and adorable Von Trapp children of our 2025/26 season-opener, The Sound of Music, I’m already deep in the next act—reading scripts, tracking rights, and assembling the puzzle that will become South Bay Musical Theatre’s ‘26-’27 season. At first glance, planning a season might seem like picking your favorite shows and hoping for the best. In truth, it’s a nuanced, months-long process—one that blends artistic passion with financial [...]

Why The Sound of Music at SBMT is the smart choice

By |2025-07-11T09:49:15-07:00July 11th, 2025|2025-2026 Season, Blog-erviews!, Opinion|

Broadway Quality, Affordable Prices by Doug Hughes, Marketing Director If you’ve been dreaming of seeing The Sound of Music, you have two options in the coming year: wait until mid-2026 and pay over $100 per person to nab good seats for a touring production—or experience the magic much sooner, for a fraction of the cost, at South Bay Musical Theatre, your premier amateur musical theatre arts company in the South Bay. From Sept. 27 to Oct. 18, 2025, SBMT brings The Sound of Music to the intimate Saratoga Civic Theater. With just 298 seats and only 13 rows, every spot [...]

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