What It Takes To Plan a Season
by Walter M. Mayes, Artistic Director What if I told you that the next season’s story begins before the curtain rises on this one? While audiences are anticipating the Abbey bells, singing nuns, and adorable Von Trapp children of our 2025/26 season-opener, The Sound of Music, I’m already deep in the next act—reading scripts, tracking rights, and assembling the puzzle that will become South Bay Musical Theatre’s ‘26-’27 season. At first glance, planning a season might seem like picking your favorite shows and hoping for the best. In truth, it’s a nuanced, months-long process—one that blends artistic passion with financial [...]