The Art of the Possible
Choosing Musicals for Today’s Audiences Boy, do I love musicals. It's a good thing, too, because as Artistic Director of South Bay Musical Theatre, producing three major musicals a year and soon to expand to four, I spend plenty of nights trying to figure out the right mix for our season. Sometimes the answer seems obvious: pick a Rodgers and Hammerstein classic with a cast full of children and nuns, and watch the ticket sales roll in. I can program The Sound of Music every three years and expect tremendous sales. But that hardly fulfills our mission to pursue excellence, [...]









