doughughes

by Doug Hughes, Marketing Director As Marketing Director for South Bay Musical Theatre, my job is to sell you on our upcoming season. That usually means hyping the shows, teasing the titles, and dazzling you with reasons to subscribe. Easy, right? Well—this year, there’s a twist. I can only talk about two of the three shows. The third one? It’s fabulous. It’s Tony-winning. It’s a total crowd-pleaser. And it’s top secret until mid-September (when the rights house lets us talk about it). So, what’s a marketer to do? I decided to flip the script. Instead of pitching shows, I’m pitching [...]

Broadway Quality, Affordable Prices by Doug Hughes, Marketing Director If you’ve been dreaming of seeing The Sound of Music, you have two options in the coming year: wait until mid-2026 and pay over $100 per person to nab good seats for a touring production—or experience the magic much sooner, for a fraction of the cost, at South Bay Musical Theatre, your premier amateur musical theatre arts company in the South Bay. From Sept. 27 to Oct. 18, 2025, SBMT brings The Sound of Music to the intimate Saratoga Civic Theater. With just 298 seats and only 13 rows, every spot [...]