doughughes

By Doug Hughes, Director of Marketing One of the joys of community theatre is discovering new talent, and South Bay Musical Theatre’s current production of The Sound of Music demonstrates that in abundance. Of the 40 cast members bringing this beloved story to life, an impressive 30 are making their SBMT debut. That includes our Captain von Trapp, played by Brad Satterwhite, who has graced stages all over the Bay Area and recently wrapped up a powerful run in A Few Good Men at Woodminster. All 13 of the young actors who play the von Trapp children (across two alternating [...]

by Doug Hughes, Marketing Director As Marketing Director for South Bay Musical Theatre, my job is to sell you on our upcoming season. That usually means hyping the shows, teasing the titles, and dazzling you with reasons to subscribe. Easy, right? Well—this year, there’s a twist. I can only talk about two of the three shows. The third one? It’s fabulous. It’s Tony-winning. It’s a total crowd-pleaser. And it’s top secret until mid-September (when the rights house lets us talk about it). So, what’s a marketer to do? I decided to flip the script. Instead of pitching shows, I’m pitching [...]